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Intelligent Contract Management

Where contractual detail meets financial strategy and regulatory certainty.

Club DNA
PSR Compliance
Squad Cost Control
Transfer Tracking
Contract Intelligence
Financial Forecasting
Document Generation
Opta Integration
Digital Audit Trail
E-Signatures
Sell-On Clauses
Registration Tracking
Contingent Milestones
Automatic Contingent Tracking
PSR Compliance
Squad Cost Control
Transfer Tracking
Contract Intelligence
Financial Forecasting
Document Generation
Opta Integration
Digital Audit Trail
E-Signatures
Sell-On Clauses
Registration Tracking
Contingent Milestones
Automatic Contingent Tracking
20+
Clubs on Platform
£200m+
Transfers Tracked
2000+
Players actively monitored
175+
Competitions tracked

Automated Intelligence

Club DNA connects two critical data sources, contractual documentation and live football data and transforms them into structured, automated intelligence across three operational pillars: Admin, Legal and Finance.

Information moves seamlessly from operational teams to senior executives, providing clarity, control and confidence at board level.

What Clubs Are Saying

6x
Premier League
Clubs
12x
EFL
Clubs
Trusted by clubs in the
Premier League Championship League One League Two National League
"

Club DNA ensures we meet regulatory compliance with ease, streamlining contracts and processes to align with league standards.

"

The drafting time for producing player contracts and transfer agreements has been reduced substantially and provides me with the peace of mind that document production is error free.

The guys at Club DNA are great to work with.

"

It's easy to use. The relevant information is all in one place.

It saves us loads of time and prevents us making costly mistakes.

Structured Intelligence Across
Every Operation

Club DNA is designed around the people who carry the most responsibility. From the Administration department, through to the Finance and Legal teams and all the way up to the Sporting Director and CEO.

FIN

Finance

From financial risk to strategic control. Structured liabilities, contingent probability tracking, scenario modelling and multi-season forecasting.

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ADM

Administration

From administrative burden to operational control. AI-assisted onboarding, structured workflows and centralised documentation.

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CEO

Senior Executives

Board-level visibility without operational complexity. Unified dashboards, multi-season forecasting and regulatory confidence.

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SPD

Sporting Directors

See the squad financially and strategically. Promotion scenarios, contract expiry heatmaps and succession modelling.

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The Game Has Evolved.
Monitoring and Forecasting Must
Evolve With It.

The Industry Problem

Million-Pound Assets. Outdated Processes.

Contracts, contingent clauses, sell-ons and renewal triggers sit across PDFs, spreadsheets and inboxes.

Financial exposure is often known, but not truly visible.

Contracts spread across PDFs, spreadsheets and inboxes
The Shift in the Game

Regulation Has Changed the Conversation

PSR. Squad Cost Controls. Forward-looking financial forecasting. Governance expectations are rising across all levels of the professional game.

  • Structured contractual intelligence
  • Audit-ready reporting
  • Scenario-based planning
  • Multi-season financial clarity
The shift in the game — rising player values and regulation
The Club DNA Solution

From Reactive Oversight to Strategic Control

Club DNA converts static contracts into structured, live data. Obligations are tracked. Probabilities are calculated. Exposure is forecast.

  • Clear visibility of all liabilities
  • Timing & probability of contingent payments
  • Renewal & expiry risk tracking
  • Scenario modelling, promotion, relegation, succession
  • Financial impact assessed before decisions are made
Club DNA Mobile App Squad Dashboard
Built for Regulation

Designed for Compliance, Audit and Board Assurance

Structured contractual data enables the financial reporting and forward planning that modern regulation demands.

  • Multi-season forecasting
  • Evidence-backed regulatory submissions
  • Real-time updates across departments
  • Clean audit trails throughout
Financial Report Framework
Aligning Football & Finance

Where Sporting Ambition Meets Financial Clarity

Promotion scenarios. Relegation clauses. Contract expiries. Succession planning. All assessed in football AND financial terms, before commitments are made.

This creates a shared language between Sporting Directors, Finance Directors and CEOs.

Financial Squad Planner
Simplicity Through Automation

Reduce Risk Without Adding Complexity

  • AI-assisted contract ingestion
  • Automated contingent tracking
  • Structured approval workflows
  • Unified Dashboards
Club DNA Platform Screens

The Team

Andy
Andy
Director
Phil
Phil
Director
Chris
Chris
Operations Director
Andy G
Andy G
Director of Regulation & Compliance
Jamie
Jamie
Client Manager
Joe
Joe
Client Manager
Johnnie
Johnnie
Client Manager
James
James
Client Manager
Peter
Peter
Head of Engineering
Stu
Stu
Lead Architect
Alan
Alan
Senior Engineer
Becki
Becki
Lead Mobile Engineer
Ben
Ben
Engineer
Helen
Helen
Executive Assistant
Andy
Andy
Director
Phil
Phil
Director
Chris
Chris
Operations Director
Andy G
Andy G
Director of Regulation & Compliance
Jamie
Jamie
Client Manager
Joe
Joe
Client Manager
Johnnie
Johnnie
Client Manager
James
James
Client Manager
Peter
Peter
Head of Engineering
Stu
Stu
Lead Architect
Alan
Alan
Senior Engineer
Becki
Becki
Lead Mobile Engineer
Ben
Ben
Engineer
Helen
Helen
Executive Assistant
Why Centrefield?
  • Market leader in player transfer advisory — 20+ years
  • Multi-lingual, UK & international coverage
  • Regulatory, disciplinary, employment & commercial experts
  • Advisors on the most significant transfers in recent years

Centrefield LLP is a specialist sports practice with a particular focus on football. They advise on contractual and commercial matters, regulatory and governance, disciplinary issues, anti-doping, immigration, employment, sponsorship and partnership arrangements, image rights, defamation, litigation and criminal law.

Centrefield are consistently recognised as the market leader in advising football clubs on player transfers. The team has been setting standards in the field for over 20 years, with a multi-lingual network advising clients throughout the UK and internationally.

They act for some of the most high-profile clubs and individuals in football, having advised on some of the most significant transfers and matters — both contentious and non-contentious — in recent years.

Built by Operators Who
Understand
Football
Infrastructure

01

Purpose-Built for Football Finance

Not an adaptation of generic software. Designed from first principles around the realities of player trading, contract complexity and regulatory compliance in professional football.

02

Regulation-First Architecture

PSR, Squad Cost Controls and UEFA Financial Sustainability regulations are built into the platform's core logic, not bolted on as an afterthought.

03

Single Source of Truth

One platform connecting Finance, Legal, Administration and the Sporting Director. No more reconciliation across departments. No more information gaps.

04

Proven SaaS Delivery

The founders' track record at The Sports Office, delivering to the Premier League, EFL, ECB and RFU, means Club DNA is built by people who understand enterprise sports technology at the highest level.

Trusted by National Governing Bodies. Built for Club Infrastructure.

Andy & Phil's previous venture, The Sports Office, delivered technology at the highest levels of sport. That experience, from governing body to club, underpins every decision made at Club DNA.

Delivered at governing body level
Premier LeaguePremier League
EFL ChampionshipEFL Championship
EFL League OneEFL League One
EFL League TwoEFL League Two
The FAThe FA
ECBECB
RFURFU
IRFUIRFU
UARUAR

Start the
Conversation

Ready to see how Club DNA can transform your club's contractual and financial operations? Book a strategic call or reach out directly.